Thursday 8 June 2017

1983: PALITOY ACTION FORCE ADVERT

From the summer of 1983: Timed to coincide with the ACTION FORCE IPC mini-comics promotion (free fortnightly inserts in EAGLE and BATTLE which - I think - also went out as giveaways to toy stores) Palitoy also ran a multi-buy promotion on the figures.

Unfortunately, the ad's designer or typesetter didn't think through the font size and colour combination very carefully.  The artwork isn't up to IPC standards either.  Maybe it was an advertising agency jobbie...

Once again, someone has been briefed to make heroes-of-the-moment the SAS the main part of the image.  But there's also an attempt to capture the more futuristic elements of the range (Buckethead not withstanding) which is more than BATTLE ACTION FORCE usually did when it got going later in the year.


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